Graphic Designer Invoice Example
A branding project invoice with a deposit already applied.
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| Description | Qty | Rate | Amount |
|---|---|---|---|
| Logo suite (primary, stacked, icon mark) | 1 | £1,450.00 | £1,450.00 |
| Brand guidelines document, 22 pages | 1 | £780.00 | £780.00 |
| Stationery and signage artwork | 1 | £520.00 | £520.00 |
| Deposit received on 3 March | 1 | -£675.00 | -£675.00 |
VAT charged at 20 percent on the net total. Please settle within 14 days. Print-ready files supplied on cleared payment.
A graphic designer invoice bills for logos, brand identities, layouts and other visual work. Studios and freelancers send it at the end of a project or against a milestone. Design invoices often carry a deposit deduction, because taking money up front before releasing final artwork is standard practice in the trade.
What a graphic designer invoice should include
- Your studio name and contact details
- The client and the project name
- Invoice number, issue date and payment due date
- Line items for each deliverable, such as logo suite or brand guidelines
- The deposit already paid, shown as a deduction
- A note that print-ready or source files are released on payment
- Your VAT number and rate if registered
How to itemise the work
List deliverables the client can recognise: a logo suite, a set of brand guidelines, stationery artwork. Avoid billing raw hours for creative work, since it invites arguments about time rather than value. If you agreed a deposit, show it as a negative line so the remaining balance reads clearly.
Typical rates by region
| Region | Typical billing |
|---|---|
| United States | $50 to $120 per hour, logos $500 to $3,000 |
| United Kingdom | £35 to £80 per hour |
| Eurozone | €40 to €85 per hour |
| Canada | C$55 to C$110 per hour |
| Australia | A$70 to A$130 per hour |
Indicative ranges for guidance. Your rate depends on experience, location and the job.
Tax and compliance
Design services follow the same tax treatment as other professional services. Registered designers in the UK and EU charge VAT on the net total. In the US, whether design is taxable depends on the state and on whether a physical product changes hands, so a printed deliverable can be treated differently from a digital file.
Payment terms
A 50 percent deposit before work begins and the balance on delivery is the usual split. Net 14 is common for the balance. Keep the right to withhold final files until payment clears, and say so on the invoice.
Frequently asked questions
How much deposit should a designer ask for?+
Half the project fee is normal, collected before any work starts. It covers your time if the client pulls out and signals that both sides are committed. For larger brand projects, some studios split payment across three points: start, midpoint and delivery.
When should I hand over the source files?+
Release editable source files only after the final invoice has cleared. Delivering flattened previews for approval is fine, but the working files are the last thing you give, and stating that on the invoice avoids awkward conversations later.
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Use this exampleLast reviewed February 2026
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