Social Media Manager Invoice Example
A monthly retainer invoice for content, posting and community management, with ad spend passed through.
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| Description | Qty | Rate | Amount |
|---|---|---|---|
| Monthly retainer: content calendar, 20 posts across Instagram and TikTok | 1 | $1,400.00 | $1,400.00 |
| Community management, daily replies and DMs | 1 | $500.00 | $500.00 |
| Monthly performance report and strategy call | 1 | $250.00 | $250.00 |
| Boosted post ad spend, passed through at cost | 1 | $600.00 | $600.00 |
Ad spend is passed through at cost with no markup, platform receipts available on request.
A social media manager invoice bills a client for an ongoing retainer covering content planning, posting, community management and reporting, usually on a monthly cycle. Because the work is continuous rather than project-based, the invoice typically covers a calendar month and lists the services included in that retainer. Any ad spend the manager places on the client's behalf is usually passed through separately so the client can see it was not marked up.
What should a social media manager invoice include?
- Your business or agency name and contact details
- The client's name and the billing period covered
- An invoice number and the due date
- The retainer scope, broken into content, management and reporting
- Ad spend passed through at cost, shown as its own line
- The platforms covered that month
- Payment method and late fee policy if you have one
How to create a social media manager invoice
- 1Add your business details. Your name, address, contact details and tax number if you are registered.
- 2Add the client. Their name and billing address. Save them to reuse next time.
- 3List the work. Break the job into clear line items the way a social media manager bills (see below).
- 4Add tax. Apply your tax rate, or leave it at zero if you are not registered.
- 5Set payment terms and a due date. State when payment is due and how the client can pay.
- 6Download or send. Export a clean PDF, or email it to the client. No signup, no watermark.
How do you itemise a social media manager invoice?
Bill the core retainer as one or two flat lines, content calendar and posting, then community management, rather than itemising every single post. Keep any boosted post or ad spend on its own line marked as a passthrough at cost, since mixing it into your fee makes clients suspicious of markups even when there are none. If a month includes extra scope, an unplanned product launch or an extra platform, add that as a one-off line rather than changing the retainer price.
What do social media managers typically charge?
| Region | Typical billing |
|---|---|
| United States | $800 to $4,000 per month depending on platforms and posting frequency |
| United Kingdom | £600 to £3,000 per month |
| Eurozone | €700 to €3,200 per month |
| Australia | A$1,200 to A$5,000 per month |
Indicative ranges for guidance. Your rate depends on experience, location and the job.
Do social media managers charge tax on invoices?
Social media management is a professional service and is not subject to sales tax in most US states, though a few states do tax digital marketing services, so check your state's list. Ad spend passed through at cost is generally not your revenue for tax purposes since you are simply forwarding the client's money to the ad platform, but keep the platform receipts to back this up.
What payment terms should a social media manager use?
Invoice monthly, either in advance for the coming month or in arrears for the month just finished, whichever you agreed in the contract. Ad spend passthroughs are usually invoiced in advance so you are not funding the client's ad budget yourself.
Frequently asked questions
Should I mark up ad spend I place for a client?+
Most managers pass it through at cost and charge separately for the strategy and management of the campaign. Marking up media spend without telling the client is a fast way to lose trust if they ever see the ad platform's own billing.
What if the client wants to pause the retainer for a month?+
State your notice period in the contract, commonly 30 days, and invoice up to the pause date. Avoid part-billing a month unless you agreed a daily rate for partial periods.
How do I bill for a one-off campaign outside the retainer?+
Add it as a separate line on the regular invoice, or send a standalone invoice if the campaign falls outside the normal billing date. Either way, keep it visibly separate from the recurring retainer fee.
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Use this exampleLast reviewed May 2026
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|---|---|---|---|
| Strategy and account management retainer | 1 | $3,500.00 | $3,500.00 |
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| Description | Qty | Rate | Amount |
|---|---|---|---|
| Monthly content retainer (8 articles, 2 email sequences) | 1 | $2,800.00 | $2,800.00 |
| Landing page rewrite | 1 | $650.00 | $650.00 |
| Additional revision round beyond scope | 3 | $110.00 | $330.00 |
| Description | Qty | Rate | Amount |
|---|---|---|---|
| Technical audit fixes: site speed, schema markup, crawl errors | 1 | $650.00 | $650.00 |
| Content brief for a target landing page | 4 | $150.00 | $600.00 |
| Link outreach and placements (6 secured) | 1 | $900.00 | $900.00 |
| Monthly reporting and strategy call | 1 | $250.00 | $250.00 |